Are pr and crisis management planning important to your organization? The answer is simple and direct. Publicity and crisis management planning are not only vital that you your company, these are both Important to your business, no matter what your kind of company. In today’s fast-paced and ever-changing world, company is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story about the front page or maybe the six o’clock news. Yet many organizations are totally unprepared or at a minimum ill-prepared to handle the pr and crisis management aspects of these events. This unpreparedness can bring about many negative and undesirable results for you, your staff, your clients and customers, your organization along with your business and industry sector.
Many companies always have been and also will be in a highly visible position to the public as well as the media. As an example, your building and construction marketplace is crucial that you the economy, along with the all around health, safety & welfare of your public. The media are very thinking about the property and construction industry due to the potential “high interest” stories it can generate, both good and bad. To succeed in today’s corporate environment, all companies must discover how to manage rapid change and crises and work diligently to formulate strong publicity and crisis management plans.
A general public relations program is vital to the business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special attractions to increase company & industry visibility; monitor governmental organizations; to convey their state-of-the-industry to the public, including views on legislation, regulations, economic conditions, and other factors and events impacting your company; as well as talk to past and existing clients. A gestion de crise en entreprise, including publicity aspects, is completely essential to conserve a company’s credibility and positive image within the face of adversity. The company’s customers, employees, management, financial supporters, industry associates, the public and the media must feel that you are currently well organized and have the ability to handle an emergency in a very professional manner. Crises tend not to pay the luxury of time to stop and think thoroughly throughout the specific problem. Therefore, there exists a must be ready for every type of emergency more than likely to take place.I believe that a great many crises in running a business, just as within our daily lives, are usually foreseeable. These crises may be managed and might provide unprecedented opportunities for positive public relations. Most businesses are unwilling to get prepared for adversity because they do not want to admit that their business organization could ever be accountable for poor performance or mistakes.
An organization which fails to plan for the opportunity that some plan might not work or that conditions of economic may change quickly – including changes beyond their control – will soon find itself unable to deal with a crisis and for that reason will be affected severe unwanted side effects on the business as well as its image for the public and its particular clients.
One of the most critical time for your personal business, when it comes to publicity, happens when a catastrophe, scandal, or some other negative event occurs that requires your company or industry sector at large. Things can and do fail in the best managed companies and organizations. Therefore, by accepting this fact and anticipating certain crises, the potential damage from your crises may be minimized. Contingency preparing for crises is not only a good management practice in virtually any organization but, during my view, it is actually a mandatory practice for virtually any business.
Many companies today have high-risk, high visibility, high-impact around the public and our everyday lives, and contact with potential crises. Due to these characteristics, the possible damage from a crisis might be greatly multiplied. An unprepared, misinformed, or ill-at-ease company spokesperson; a disgruntled employee; as well as a victim of your tragedy at the building site have the possibility of accomplishing inestimable harm to your organization or industry by their remarks to the media. Yet there are many times when a business representative is thrust in the spotlight being an official “spokesperson” with virtually no training in dealing with the media, specially in an emergency situation. In fact, in relation to working with the media, the majority of people would rather “be excused” through the task, as they are ill-prepared psychologically and professionally to handle the media. In today’s world, you need to become prepared psychologically and professionally.
Conducting public relations activities with out a plan would be the same as someone looking to develop a quality building project without plans and specifications or possibly a business seeking to manage the development of the business without any plans. Conducting crisis communications and public relations during emergencies with no plan and entrreprise may be about the same as committing suicide or otherwise “shooting yourself inside the foot,” as a result of potential damage that may result in your company’s image, business, employees, management, etc. and also to the image and affect on your industry.
If you don’t believe the possible damage that could are caused by a few things i have written above, look at the effect of poor public relations efforts through the TMI accident, NASA’s Challenger tragedy, the EXXON Valdez oil spill event, or over the past major building site accident along with the impact of your negative image in the companies in addition to their industries. Or look at the effect of excellent publicity efforts through the Tylenol incident; in the odometer rollback incident at Chrysler; or over the last successful rescue at the construction site accident as well as the impact of the positive image on these companies and their industries.
It can be time and energy to truly recognize the value of publicity and crisis management and their potential affect on your small business. It is also time for you to take action regarding it! There is absolutely no better starting place than inside your own organization and industry and professional associations by developing public relations plans, that include crisis management plans, and through training key employees on how to deal with the media. Together with the risks up to they may be in your business, don’t leave pr and crisis management to chance or to a “seat of your pants” approach. Create a commitment and start preparing for your future publicity and crisis management efforts today. The futures of your company and also to your industry are in risk. By using a strong commitment to good pr and crisis management planning, the outcome might be tremendous. Without having a strong commitment, the results could be disastrous.